Reimagining the dealership experience with AI and omnichannel retail

Held in partnership with Digital Dealer, this webinar brings together Eva Kellershof, Vice President of Sales for North America and Europe, and Adam Bruttell, National Sales Director for Digital Retail, to explore how innovative dealerships are leveraging artificial intelligence and omnichannel strategies to gain a measurable competitive advantage. The session covers the shifting behaviours of modern car shoppers, the risks of failing to keep up, and a practical roadmap for building a cohesive, profitable approach through NETSOL's digital retail platform, powered by AI-driven processes, smart integrations, and staff enablement without requiring expensive technology overhauls.

About This Webinar

Today's car buyers move fluidly between online and in-store, researching on mobile, configuring online, arriving at the dealership expecting the deal to pick up exactly where they left off. The dealerships that are winning are those that have stopped treating digital and physical retail as separate channels. When online and in-store experiences are truly connected, with consistent pricing, real-time trade-in valuations, and shared deal state across every touchpoint, dealerships see measurable improvements in sales productivity, gross per unit, and customer retention.

The AI tools driving this transformation, virtual assistants that engage customers around the clock, predictive scheduling that reduces no-shows, and personalised F&I experiences that increase attachment rates, are now accessible without requiring full platform overhauls. NETSOL's generative AI capabilities underpin each of these use cases, enabling dealerships to deploy AI-driven engagement and decisioning that integrates into existing workflows rather than replacing them.

What You'll Learn

This session is built for dealership principals, general managers, and digital retail directors evaluating how AI and omnichannel strategy can drive measurable business outcomes. It covers:

• How modern car shoppers have shifted their behaviour and why dealerships that don't adapt are losing deals at every stage of the funnel.
• Real-world examples of AI-powered virtual assistants, predictive scheduling, and personalised F&I experiences delivering measurable improvements in dealership performance.
• How to build a cohesive omnichannel retail approach that connects online and in-store without disrupting existing workflows or requiring expensive technology overhauls.
• Key dealership metrics, sales productivity, gross per unit, and customer retention and the specific AI and integration strategies that move them.
• A practical roadmap for digital transformation that staff can actually adopt and sustain over time.

Key Themes from the Discussion

Three strategic priorities shaped the conversation between Eva Kellershof and Adam Bruttell:

• AI must serve the deal, not just the channel. The most impactful AI deployments discussed in this session are those embedded directly into the deal flow, virtual assistants that engage customers at the right moment, predictive scheduling tools that reduce no-show rates, and AI-driven F&I interviews that surface personalised protection plans based on real customer data. These are not bolt-ons; they are integrations that make every step of the buying process faster and more profitable for the dealership.
• Omnichannel is the infrastructure, not the feature. Dealerships winning the long game have built their operations on a connected foundation, where customer data, deal state, and inventory availability are consistent whether the customer is online, on mobile, or in the showroom. Rethinking auto retail: why omnichannel dealerships are winning the long game covers the strategic and operational case for this approach in detail, including the data on what customers expect at every stage of the buying journey.
• Staff enablement is the multiplier. Technology only delivers its potential when dealership teams are confident using it. The session provides a practical framework for introducing AI tools and omnichannel processes in a way that builds team capability progressively, without overwhelming sales staff or creating resistance to change.

How NETSOL Is Powering the Omnichannel Dealership

NETSOL's Transcend Retail platform is built specifically for the transformation this webinar describes, connecting online and in-store journeys into a single seamless experience, with AI-powered desking tools, personalised F&I workflows, and real-time analytics that give dealership managers the visibility they need to manage performance across every channel. For a detailed look at what building a fully connected digital ecosystem looks like in practice for a major automotive OEM and their dealer network, the strengthening MINI USA's digital ecosystem case study documents how NETSOL delivered the omnichannel infrastructure that connects MINI USA's retail experience across every touchpoint.

Going Deeper - Related Reading

This webinar was produced in partnership with Digital Dealer, the leading media and events platform for automotive retail professionals. The full session details, recording, and speaker information are available on the Digital Dealer platform.